KPIs Available

• Traffic: Number of visits that only move around the defined sales' area. We do not count as visits those who are not staying more than 10 minutes at the point of sale, neither employees nor suppliers. We also don't count those who have gone through the ​​after sales area or repair shop to the point of sale. We count as a single visit any group of people (typical of families) who enter and leave together. They are registered as grouped sales visits.​

• Opportunities: Unique traffic in a period. A visit that appears two or more times in traffic appears only once in Opportunities. The difference between Traffic and Opportunities is the number of repeated visits in a period (one month).​

• New opportunities: Opportunities that have been seen for the first time and never before in the last 6 months. The difference between Opportunities and New Opportunities are opportunities that already showed up in a previous period (month). In the first month, all Opportunities are New (no difference).​

What do we count in IKNOS?