About IKNOS

IKNOS is a holistic online platform that enables an end-to-end overview of the sales funnel in your dealerships and the physical customer journey.

Capturing Wi-Fi signals from smartphones, we identify sales visits and after-sales visits, track the in-store dwell time of each visit, group visitors who come and leave the showroom at the same time, and classify the visits as either new visit or repeated one.

With IKNOS you can mesure:

• A daily quantitative data of Sales Traffic, Opportunities and New Opportunities observed in all showrooms.
• The Offer Capture ratio defined as the % of offers made with respect to the New Opportunities.
• Observe not only the % of Offers Conversion rate that end in orders, but also the % of New Opportunities Conversion that end in orders in case of not having the offers register.​
• With IKNOS you can also identify which points of sale can improve your performance by capturing more offers, improving the offer capture ratio and which showrooms can improve the offer conversion rate, closing more offers on orders.​
• In IKNOS we also show the details of the migrations or cross-traffic of New Opportunities between their showrooms within the same Dealer and the rest of the migrations between brand’s distribution network Dealers.​
• Finally, IKNOS will help you assess the return on investment of marketing actions not only in terms of orders but also according to the traffic generated from New Sales Opportunities

In this e-guide, you will find in detail the available dashboard components and the KPIs presented